What mistakes do you need to avoid when design poster and flyers?
7 Common Flyer Design Mistakes Low Quality Images. If you choose to include images on your flyer, make sure they are of decent quality, Including Useless Information/Too Busy, Missing Important Information, Hard to Read Text/Spelling Errors, Boring Headline, Colors That Don’t Go Together, No Target Audience
When it comes to promoting events or special offers, flyers are often a go-to tool for businesses and organizations. But creating great flyers doesn’t always come easy. Here are the top mistakes to avoid when designing flyers, so you can create an eye-catching and effective piece.
1. Bad Layout: Poor layout can be distracting and cause readers to lose interest quickly. Make sure to use a logical design flow, with text and images organized in an easy-to-read structure, where headings draw the eye and all the essential information is easy to find.
2. Poor Quality Images: Low-quality images can ruin an otherwise great flyer. If you do not have access to a professional design team, stick to vector art downloads or find royalty free high-quality images from a reputable source.
3. Too Many Fonts: Flyer designs featuring too many fonts can be overwhelming and off-putting to readers. Instead, opt for a maximum of two fonts — one for the headline and another for additional text and body copy. This creates a sense of unity and allows your main point to stand out.
4. Hard to Read Text: As with image quality, so for text. A flyer should be easy to read and comprehend at a glance. Choose simple fonts with good contrast and plenty of negative space to make the message stand out.
5. Wrong Colors: Colors play a big part in flyer design, but it’s important to get them right. Before you start, do your research and consider what kind of colors might best represent your message and attract attention.
6. Too Much Text: You don’t have to include every detail on your flyer. Keep the messaging concise and focus on the main point, without getting sidetracked by too much detail.
7. Lack of CTA: In order to make your flyers effective, you need to include a call to action. This should be prominently displayed in the center of the design to ensure all eyes are drawn to it.
By avoiding these common design mistakes, you can ensure your flyers stand out from the crowd and are effective in promoting the event. With a clear, well-designed flyer, you can capture the curiosity of the public and boost event attendance.